Lacoste steps into a new chapter with a refreshed visual identity unveiled in its latest global sports campaign, "Life is a Beautiful Sport." The film campaign is a revival of the brand's first ...

New global campaign from BETC Paris reframes the long-running line through a lifestyle lens, blending tennis heritage with fashion, movement and everyday elegance. Lacoste has unveiled a new global ...

Adverts for Nike, Superdry and Lacoste have been banned for making misleading claims about their green credentials. The UK's advertising watchdog challenged the brands over the use of the word ...

This Pelagia Kolotouros Lacoste show was built around a promising proposition that saw the runway space tiled to resemble a tennis-club locker room. As an encapsulation of Lacoste’s runway-played ...

Lacoste Fall 2025 ready-to-wear fashion show & collection photos. Designed by Pelagia Kolotouros in Paris, France, in March 2025.

The unisex collection, which is available now from the Olympic Shop, draws inspiration from the distinctive Korean fashion of the late 1980s and outfits worn at the Games, blending retro influences ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

Lacoste is celebrating its ambassador, Novak Djokovic, by transforming its iconic crocodile logo into a goat (‘greatest of all time’), honoring the tennis legend’s extraordinary career as he competes ...

Tennis stars are getting their game on in limited-edition styles created by the French heritage brand for FP Movement. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed ...

We are only halfway through the Sunshine Double, and now the tennis world has switched its focus to South Florida for the 2025 Miami Open. Earlier this week, Lacoste unveiled major plans for the ...