Are you building an email strategy for the first time—or noticing that your email marketing campaigns aren’t performing? A ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

Remember how simple apartment marketing used to be? You’d run an ad in the newspaper or use on-site signage when you had a vacancy. Then, you’d wait for the phone to ring or for a prospective renter ...

Your customers trust your employees more than they trust your brand. That’s not a guess. It’s the operating reality of how buying decisions are made today. When someone hears about your company from a ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

All marketing leaders have been there: you get a monthly sales report from your email manager and then your social manager and then your direct mail manager and by the time you add it up, it’s two ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Customers today don’t interact with brands in separate boxes. They see your social posts, read about you in the news, click your ads, get your emails, and visit your website – sometimes all in one day ...

Channel 4 has appointed Lisa Nash as Director of Brand & Content Marketing. Currently Global Brand Director at Deliveroo, Nash joins in the New Year to lead the development and delivery of brand ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...