Xiaohongshu will launch Redshop, its first cross-border outbound platform, in June 2026. Redshop opens in 8 markets at launch: Hong Kong, Macao, the United States, the United Kingdom, Australia, ...

WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other ...

The WeChat account which will content post on should be provided by Party A. If Party A needs WalktheChat to provide a WeChat account, this should be part of a separate agreement. Party B shall ...

Taobao live-streaming made a big buzz this year. Taobao live-streaming Daily Active Users increased by 130% to 41.33 million during the Single’s Day. Top KOLs like Li Jiaqi and Viya made headlines of ...

Douyin has recently been hitting the tech news because of its amazing e-commerce performance. Luo Yonghao, a tech KOL, sold 168 million RMB (25 million USD) worth of products in a few hours during his ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

Is Douyin live-streaming the next channel to spend your marketing budget? Or is it too good to be true? To find out, we analyzed live-streaming campaigns made by the following KOLs to understand the ...

Taobao live streaming viewers are usually very price sensitive. Thus gifts or discounts are the prerequisite to work with Li Jiaqi on the live streaming campaign. His team made sure to provide the ...

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. Tencent seems ...

“Otome game”, also known as the female-oriented game, is a type of romance simulation game originating from Japan. It typically features a female protagonist who engages in romantic storylines with ...

Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Comparatively, ...

As the epicenter of the worldwide luxury market, Chinese consumer preferences and tastes are constantly evolving. In this report, our primary focus lies on the emerging New Vintage style, which ...