Kellogg’s is giving one of its most familiar cereals a small shake-up, adding three new Froot Loops flavors that are already turning up on store shelves. The new releases land at a moment when big ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys ...

The acquisition is set to bring the publicly traded maker of Froot Loops, Frosted Flakes and Rice Krispies under the privately owned Italian manufacturer of Nutella, Tic Tacs and Kinder chocolates. WK ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Cereal is and has always been that girl. Always perfect, no matter breakfast, lunch, or midnight snack.

Kellogg's is bringing back toys in its cereal boxes for the first time in over a decade to celebrate Toy Story 5, including ...

Toy-filled boxes return for the first time in over a decade. The time-honored tradition of scouring a new cereal box in ...

Toucan Sam is on a brand new flight path. Kellogg’s is rolling out Cocoa Loops, a chocolate-forward riff on the classic ring cereal that swaps fruity vibes for real cocoa flavor. Yes, it’s the same ...

What’s “Froot Loops” in Italian? Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. The European confectionary company Ferrero has agreed to buy WK ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. The acquisition is set to ...