How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media outlets are expecting smaller staffs to publish more stories at a ...

Learn best practices for writing press releases for trade shows, events, and conferences that stand out from the crowd. Are you gearing up for an upcoming trade show or event and want to make a splash ...

If you want your product to be part of the buzz during the busiest shopping times of the year, a gift guide press release is one of the smartest PR tools you can use. These press releases are designed ...

In a rapidly evolving world of artificial — and human — intelligence, it’s right to ask questions about the years ahead. What will the world actually look like in 2026 and beyond? This is especially ...

Keep it short & sweet. Include only the important, need-to-know details. Provide a link where people can click to find more information. Attach a photo to accompany your Facebook post Tweet (for use ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Opening a new business represents months of planning, investment, and dreams coming to life—and a well-crafted grand opening press release can turn that milestone into measurable buzz by earning ...

WHAT: Webinar - How to Write a Press Release Headline That Works Struggling to make your press release headlines stand out? Join award-winning writing coach Ann Wylie, president of Wylie ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...