As AI reshapes industries, most businesses still depend on data platforms built for a previous era of technology. In the age of big data, platforms like Snowflake, Databricks and Cloudera ...

Forbes contributors publish independent expert analyses and insights. Robert, founder of KramerERP, covers AI, ERP, SCM, data and security. This voice experience is generated by AI. Learn more. This ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As enterprises move from pilots to production, an AI Data Platform approach keeps data ready, governed, protected, and close ...

Choosing the right data platform is critical for the modern enterprise. These platforms not only store and protect enterprise data, but also serve as analytics engines that source insights for pivotal ...

The enterprise data landscape is undergoing a fundamental shift as the importance of unstructured data grows in parallel with the rise of generative AI and agentic workflows. Data platforms are ...

Enterprises are shifting from simply storing data to harnessing it through layered, AI-ready data platforms that integrate seamlessly across the stack. The trend is pointed toward trusted foundations ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...