Blackmagic's URSA Cine Immersive camera for Apple Vision Pro content can now be ordered, if you have $30,000. Here's what it can do, and who it's for.

Immersive Video is Apple’s proprietary format for 180-degree video content that runs on Vision Pro. The rollout of new Immersive Videos has been slow over Vision Pro’s first year, but several signs ...

The one thing every current Apple Vision Pro owner demands is—to put it simply—more. That is more features and more content. The latest push from Apple to make good on the promise of its first ...

Apple on Thursday announced its upcoming lineup of immersive video content for the Vision Pro. The list includes behind-the-scenes footage of the 2024 NBA All-Star Weekend, an immersive performance by ...

Apple Vision Pro is rapidly evolving from a consumer mixed-reality headset into a powerful industrial and creative tool. From immersive 3D modeling to AI-powered work instructions, companies are ...

"The Weeknd: Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series. In Open Hearts, viewers ...

Apple has a variety of new content captured in Immersive Video that’s releasing throughout the rest of 2024. Apple notes that these releases will drop in the U.S. first, with global availability ...

The NBA’s collaboration with Apple’s Vision Pro aims to deliver immersive, on-court perspectives beyond traditional broadcasts, but high costs and limited access have slowed uptake. Commissioner Adam ...

Never a company to shy away from a shinier, more high-tech way to experience the world, Apple has thrown its hat in the ski film ring. That's right, the company that brought you the iPod is now ...

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac. Credit where credit is due, ...

Filmed on location in Prague, Brussels, and Malta, "Submerged" used Apple Immersive Video cameras, which feature two lenses to record 8K 3D video. Submerged, the first immersive scripted film for ...