Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

King’s Hawaiian, maker of the No. 1 dinner roll in America, is launching a first-of-its-kind collaboration with Van Leeuwen ...

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with ...

BBC reporter Becca Johns explains how social media is helping drive the trend and turning ube into the new matcha. She also discusses the consequences it could have for farmers in the Philippines. We ...

#PizzaLunare on Instagram shows a lot of love for Universal Orlando Resort's Epic Universe pizza dish. What does ube taste like? It's been described as a sweet potato, only purple, with a slightly ...

Ube, the violet yam native to Southeast Asia, has been making its purple presence known in bakeries and on dessert menus throughout Philly. Though there are many varieties of ube (pronounced “ou-beh”) ...

At the center of the collaboration is a custom ice cream flavor developed by Van Leeuwen. Sandwiched between King's ...