The road to riches for Thailand’s snack king is paved with fried seaweed that tastes like, among other things, cheddar cheese. Itthipat “Tob” Peeradechapan, a 31-year-old former video game fanatic ...

When Tim, 28, first tried the fried seaweed made by Thai company Tao Kae Noi, he thought it was tasty – so tasty, in fact, that when he visited Thailand for the first time this month, he made sure to ...

The road to riches for Thailand’s snack king, Itthipat Peeradechapan, is paved with crispy fried seaweed that fuses the traditional dried algae with wild flavors ranging from coconut to grilled squid.

Singha Corporation, which sells Masita seaweed snacks, is competing head-on with arch rival Tao Kae Noi by hiring South Korean boy band NCT to promote the product and triple sales over the next five ...

Taokaenoi Food & Marketing Co, the maker of Tao Kae Noi seaweed snacks, is studying joint ventures with Asian partners as a way to expand the business and benefit from the advent of the Asean Economic ...