VML Sydney and 1001 Optometry have picked up an ANDY Award for The Hidden Eye Test, a campaign that turned everyday ads into ...

Whether you deal with conditions like dry, itchy eyes, blurred vision or cataracts -- or enjoy perfect 20/20 vision -- regular eye exams are essential for protecting your sight and maintaining eye ...

Please provide your email address to receive an email when new articles are posted on . Consumers are more familiar with smart eye wear than they were 2 years ago. Social media is the main driver of ...

Optometry is changing in the blink of an eye. Two Long Island startups are at the forefront of a revolution in technology and business practices that lets patients get an eye exam from an optometrist ...

MIAMI, May 5, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. (NASDAQ: LUCY | LUCYW), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announces that it ...

Experts disagree on who needs it and when. Here’s what the evidence suggests. By Michelle Crouch Perhaps the most unpleasant part of an eye exam is when the doctor squeezes in the dreaded drops to ...