The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Companies seeking to stem the tide of wiretap lawsuits targeting their use of data analytics tools like tracking “pixels” ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The ...

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...

Originally published on Nov. 2, 2015, this article has been updated to include an explainer video. Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and ...

YouTube has been in a long and bloody battle with ad blockers. Ads are a major source of income for the company, so it’s fighting tooth and nail with the companies allowing people to skip ads. Well, ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

Microsoft fixes Windows 11 Start Menu search bug via server-side rollback, no update required for affected users.