Vision and scope documents define what your customer or company has in mind as well as describe the work process necessary to reach that vision. For example, entrepreneurs benefit from writing a ...

While models for compensating advertising agencies have changed dramatically over the last two decades - rendering the 15% fixed commission a quaint artifact - along the way one thing has changed very ...

Scope creep is the nemesis of many project managers and if not properly managed can destroy a project. Modifying project expectations to meet changing stakeholder expectations or adding features to an ...

New technology can provide convenience stores with a competitive edge, but the size of a multi-site or national technology rollout can be intimidating. The key to effectively managing a multi-site ...

Once useful in shaping a business relationship, the "Scope Of Work" agreement between an agency and a client has become a stifler. The agency promises X, Y, and Z, and delivers all three. The client, ...

Most agencies get into trouble when it comes to "scope issues." They either agree to do extra work for a client that was not part of the original scope-of-work and lose money, or they refuse to do ...