Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Trust determines the scan: 53% of users won't scan QR codes from sources they don't recognize, making where and how you place your code just as important as the code itself. Poor execution is costing ...

QR codes are built into the modern internet experience. You point your phone at the square with a strange pattern, and it'll load a website on your phone, which will offer specific information. But ...

Scammers are placing QR codes on unexpected packages to trick consumers into revealing personal information. Scanning these malicious QR codes can lead to fake websites that steal data or install ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...