Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference ...

PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital payments giant plans to create an ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

ABCSearch announced that it has tapped Digital Element to power the geotargeting capabilities of its pay-per-click (PPC) ad network. Users conduct more than 6 billion searches per month across the ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

ABCSearch, the largest privately held pay-per-click (PPC) Ad Network, has joined the new ValidClick AdExchange as a launch partner. ValidClick AdExchange, introduced at ad:tech NY, is the first open, ...