I asked music marketing executives the same question: what is music marketing missing? The answers differed in approach but ...

TikTok has announced the launch of SoundOn, an “all-in-one platform for music creators.” SoundOn was first introduced in early 2022, but the tool was not available in Australia. TikTok formally ...

The music industry is rapidly integrating AI into marketing, promotion, and fan engagement, with both major labels and independent artists leveraging tools for personalization, analytics, and creative ...

In today’s streaming-saturated world, talent alone isn’t enough — musicians must market their personality, story, and values to truly connect with fans. From J. Cole’s grassroots album sales to Gen ...

NEW YORK, NY - OCTOBER 10: A child is photographed watching a controversial 'Beavis and Butt-head' fire episode on television October 4, 1993 in New York City. (Photo by Yvonne Hemsey/Getty Images) ...

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. The music industry is always changing, and the same can be said for ...

In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. “As you guys know, I am for the people,” he wrote. “And the people have asked me to stop making music.

AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos. Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters. AR ...

ROME, ITALY, December 26, 2022 /EINPresswire.com/ -- For artists looking to succeed in today's crowded and competitive music industry, it can be tough to stand out ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

Label Ready has spent years developing artists behind closed doors. Now it is opening a small number of spots to independent ...

3. Consider their values and what they care about to create a message and brand identity that resonates with them Setting clear goals and objectives: 1. Determine what artists want to achieve with ...