As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping and customer engagement channel. On Black Friday 2017, ...

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For marketers and brands, this obsession translates into incredible opportunity, ...

Apple last week confirmed the date of its annual fall showcase, a flashy display where the tech giant in the past has unveiled its newest products and tech innovations. Slated for Sept. 9, this year’s ...

Mobile technology is becoming a necessary component of the retail experience that helps consumers obtain news and information in real time. As a result, best-in-class retailers are deploying mobile ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

SMS still matters in the age of smartphones! SMS provides an easy and immediate way to interact with customers directly in their personal message application. But if done incorrectly, you run the risk ...

Katie is Chief Product Officer at Adjust, a measurement and analytics suite that helps marketers grow their apps across platforms. More often than not, the consequence of forced and unexpected change ...

Opinions expressed by Entrepreneur contributors are their own. There’s money to be made with mobile marketing. And forward thinking businesses are raking in the dough and registering double-digit ...