In a rapidly changing business environment, it is important to hit the “pause” button regularly and have a deep think. Accelerating change requires a commitment to ongoing reassessment of your ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have ...

Every year around this time, people declare Coachella is over. And every year, a few hundred thousand people drive out to ...

Marketing may be a field everyone is familiar with, but how many truly understand it? Although graduate students new to the industry may conflate marketing with advertising, that's just one small ...

With the end (or at least control?) of COVID hopefully in sight, it’s a good time to talk about what marketers have learned over the past year. Mainly, what techniques and campaigns should be here to ...

One year ago, businesses and offices shut down across the country and marketing and business development for lawyers changed drastically. As we look back over the last year, we've learned valuable ...

Whether you like to spend your weekends binge-watching TV shows on a streaming service or not, you've probably heard of Netflix's Squid Game. It is one of the most viral topics of 2021, and, perhaps ...

After a year of evidence, the winning message is clear: outcomes over features, efficiency as strategy, and AI as a practical tool, writes Sean O’Leary of Susan Davis International One year into the ...