Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Company values may appear to be static. That’s because for long stretches of time, they are. At inflection moments in the life of your company, you gather your team together to assess the company’s ...

You’ve probably heard the term “core values” before—however, have you noticed that many businesses are integrating them into their practices? This trend highlights just how crucial core values are in ...

Your company’s “core value” list is not about virtue signaling: “See, we are good people here. We have values! Trust us!” No, core values are about substance, not appearance: “Who are we? What is ...

When I ran into a former client at the grocery store, and asked him how things were going, I expected some polite small talk. Instead, what he said blew my mind. The guy (let’s call him Jim) was an ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.

Self-reflection is an essential part of the leadership journey. One of the biggest challenges school leaders face is the disconnect between their actions and core values. When this disconnect occurs, ...