The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical and digital interaction while keeping imagination in control. In this ...

The people at London-based sketch and modeling studio Gravity have found a way to turn Lego blocks into a digital modeling kit. With the Lego X system, users can transfer the forms they’ve created ...

At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds to life—without a screen.

A new AI-coded web tool, Brickbacklog.com, is making it easier for LEGO fans to identify and source missing pieces from their sets. Created by developer James Bruce using ChatGPT Codex, the tool ...