Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

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Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...

Embracing our grays has never been more popular. And the latest trend in naturally working in those silver stands for that ...

L’Oréal Professionnel positions Bronde Blends as the defining mood for hair color in 2026.

PARIS — L’Oréal Professionnel is surfing the swiftly swelling beauty trends of natural and personalized products with Botanēa. The botanical hair color for salon use, due out in Europe starting in May ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

Which L’Oreal hair color is best? The days of sticking with the hair color you were born with are over. The invention of hair color has made it so you can have your hair be any color of the rainbow!

At CES on Monday, L’Oréal took aim at one of beauty’s most challenging pandemic-era dilemmas: How to achieve great results from at-home hair color. The company’s answer comes in the form of Colorsonic ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

If you're planning a dramatic hair transformation or just want to add dimension to your natural brunette strands, this L'Oréal dye is Cindy Crawford-approved.