Add Yahoo as a preferred source to see more of our stories on Google. LONDON (Reuters) - Bicycles-to-car-parts group Halfords (HFD.L) on Wednesday said it had bought Boardman Bikes, the range founded ...

The agency developed the ‘Be More’ campaign and has also been tasked with overseeing its roll-out across press, in store and online. Charlie Foulkes, marketing communications manager of Halfords said ...

Wiggins-designed eight-strong range will launch next July Launch will come a month before Wiggins competes in Rio Olympics Halfords already works with Olympians Chris Boardman and Victoria Pendleton ...

LONDON, June 4 (Reuters) - Bicycles-to-car-parts group Halfords on Wednesday said it had bought Boardman Bikes, the range founded by British Olympic gold medallist Chris Boardman. Halfords declined to ...