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'It's for kids that actually play': After 2 weeks in the wild, LEGO Smart Play has positive reviews from families, despite price concerns

LEGO's revolutionary Smart Play range has now been out in the wild for two weeks, allowing its intended audience to finally go hands-on with the Smart Brick and the first set of Smart Minifigures, via ...
Hosted on MSN

Lego's smart play Star Wars sets are a blast to play with

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...
Palm Beach Post

Lego brings new kid to the block with SMART brick. Here's what it is

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...
Polygon

Lego's next big thing powers a new generation of Star Wars Lego sets

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...
Gizmodo

Lego’s Newest ‘Star Wars’ Smart Play Sets Are Cheaper, With a Huge Catch

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder. Reading time 3 minutes Earlier this month at CES, Lego unveiled its new “Smart Play” system ...
NJ.com

LEGO’s new Star Wars SMART Play sets have finally arrived — here’s how to get them

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...
MLive

Be one of the first to experience LEGO’s next evolution with these interactive SMART Bricks available for preorder

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...
Fast Company

How Lego designed its new interactive Smart Brick

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...
Mashable

A parent's guide to Lego Smart Bricks

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: Lego / YouTube By ...
Digital Spy

Is LEGO's Smart Play its most interactive creation yet?

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...
Forbes

5 New LEGO Star Wars SMART Play Sets Unveiled, But There’s A Catch

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Millennium Falcon is an unsurprising addition to LEGO's debuting SMART Play Star Wars ...
Forbes

LEGO SMART Play Is Great Fun, But No Revolution — At Least, Not Yet

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...