It’s been five years since Google officially acquired Fitbit for a reported $2.1 billion, grabbing hardware and software ...

Google is taking a new step toward integrating Fitbit products into its own ecosystem. Technically, Fitbit wearables have been “Google products” for a while now, but the Fitbit brand still had its own ...

9to5Google spotted that Fitbit.com, the official website for the popular brand of wearable fitness trackers, is not long for this world. At the top of the page is a new message stating that the site's ...