Throwback marketing is working for chains like Taco Bell and Chili's. Cracker Barrel bucked the trend, trying to modernize — and it flopped.

Cracker Barrel’s remodeling plans have gone the way of its new logo in the wake of a backlash over the changes. The country-themed restaurant chain announced on Sept. 9 that it has suspended plans to ...

Cracker Barrel cut ties with marketing firm behind its disastrous logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari's restaurant ...

Cracker Barrel CEO Julie Felss Masino has explained why the southern-themed restaurant chain tried and failed to redesign its signature logo. In August, Cracker Barrel removed the image of a seated ...

When Cracker Barrel unveiled a sleek new logo this August scrubbing the beloved “Old Timer” icon from its branding it wasn’t just nostalgic fans who cried foul. The chain’s own co-founder went on the ...

Cracker Barrel’s 93-year-old co-founder is deep-frying the restaurant chain’s failed rebrand attempt, calling it “pitiful” and slamming the current leadership’s direction of the brand. Tommy Lowe, who ...

Good morning, Today, we’re looking at the backlash against Cracker Barrel’s new logo, a pro-Palestinian group’s demonstrations in New York, the case against price controls on drugs, and how ...

Check out the latest Cracker Barrel Old Country Store Inc. (CBRL) stock quote and chart. View real-time stock prices & the company’s financial overview to help with your trading & investment.

Cracker Barrel has cut ties with the marketing firm behind its broadly panned logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari. The ...