Cracker Barrel has distinguished itself not only by serving classic Southern comfort food, but also by filling its dining rooms with down-home country decor. One of the decorative touches that appeals ...

Devoted Cracker Barrel customers are “heartbroken” over the Southern chain ditching its country charm for a more sterile modern makeover in its bid to remain relevant. The Tennessee-based company, ...

After what might be the worst branding mistake in a long time, Cracker Barrel just delivered a brilliant lesson in responding to criticism and winning back trust. Last week—you’ll remember—the ...

Cracker Barrel, a restaurant chain with a signature general-store feel and porch full of rocking chairs, announced its redesigned branding this week with a new logo. It is the first logo change for ...

Cracker Barrel restaurant with rocking chairs on the porch - Tiago Pestana/Shutterstock Cracker Barrel has distinguished itself not only by serving classic Southern comfort food, but also by filling ...