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Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, ...

Circles are beautiful. Their combination of symmetry and round edges recalls the shape of the Earth, the sun, the solar system, and even the cycle of life itself. No wonder they've appealed to artists ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...