The relationship between attorneys and marketing and business development professionals in Big Law firms is changing. While the roles were historically viewed as something of "attorney ...

Once upon a time, professional service providers—RIA's, wealth managers, CPAs, attorneys—were people whose personality and training led them to careers that were more "left-brained," "black and white, ...

Business development professional and entrepreneur Terry Rice has innovated systems and propelled growth for brands like Adobe and Meta. As managing director of Growth and Partnerships at his agency, ...

There are four types of professionals when it comes to professional services such as accounting, legal work, consulting and financial advisory, where the objective is new business. Two of these types ...

In many law firms, marketers and business development professionals are uniquely positioned to understand the firm’s strategy, its practice area strengths, the client base, and the nuances of ...

A firm’s client base should be a crystal-clear reflection of its strategy. Here’s how leadership can help ensure that business development professionals bring that part of law firm strategy to life.

Joe Brocato is a leading business development author and coach and a Senior Partner of Gozdecki, Del Giudice, Americus & Brocato LLP. In professional services, business development can be an uphill ...

The SMPS Foundation has released its latest research book, A/E/C BUSINESS DEVELOPMENT – The Decade Ahead. “The SMPS Foundation recognized that there was a need for information on selling professional ...

Insights from a Big Dogs Network Leadership Conversation with Tom Martin One of the most energizing Big Dogs leadership ...

Your people know continuous learning is the only hedge against irrelevance. If you're not helping them stay current, they're ...

High-quality marketing and BD personnel are in short supply and demand is high. Already several firms have seen significant recent departures from their marketing teams. Firms are exploring ways to ...