If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

To learn more about our editorial approach, explore The Direct Message methodology. When I started my career in Silicon Valley, there was a crisp clarity in B2B branding: know your customer, speak ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Softwired, a Bellingham, WA-based company with two decades of experience in the marketing technology sector, has released a comprehensive analysis of the future of AI-driven marketing in B2B ...

Marketers are shifting to revenue-focused metrics. CFOs demand proof of brand ROI. AI-powered attribution models are used to map complex buyer journeys. LinkedIn report highlights five key trends ...

As a B2B business owner, have you ever wondered where the future of B2B marketing is heading? Would you like to be prepared to take advantage of top marketing innovations as soon as they become ...

Noa Eshed, owner of award-winning growth marketing agency Bold Digital Architects, co-host of the Real Life Superpowers podcast. B2B tech marketing is a long-term play. Quick wins are rare, and ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...