The brands that want to benefit from AI must be clear about who they are before they ever open a prompt window.​​​​ ...

You invested in AI tools for your marketing team. You heard that they can make your marketing campaigns better by ...

A couple of weeks ago, I hosted a webinar called Performance Marketing Teams of the Future. It was meant to be more diagnostic than visionary. Three practitioners joined me — Max Epifanov (TripleTen), ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

When I was speaking about AI and marketing last year at an event, I asked a room of marketing professionals a simple question: “Who here is using AI?” Nearly every hand went up. Then I asked a second ...