A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Advertising slogans or taglines pushing sales are great for getting a customer’s attention as they often tangle and hold them hostage for a second or two. Some taglines catch the user’s attention, but ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - the brand’s defining automobile. A Volkswagen slogan is typically used for ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

A good motto is hard to find. Just ask the University of Idaho. Last year it dropped its motto “From Here You Can Go Anywhere” for a new marketing theme dubbed “No Fences,” with the accompanying tag ...

Political pin for the election of Dwight Eisenhower to President of the United States, 1952. (Photo via Smith Collection/Gado/Getty Images). I’ve worked on only a few political campaigns. In theory, ...

What happens here, only happens here. Las Vegas’ new slogan will replace the famous “What happens here, stays here,” people familiar with the matter confirmed, and will launch Sunday night during the ...

Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied. Kelly Newton said Sweaty Betty's use of two taglines ...