AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and selling platforms via Audience Anywhere. In addition to ...

The Action Sports Group/Grind Networks, a division of Source Interlink Media, is partnering with Adap.tv to sell and deliver targeted online video advertising across its network of sites, including ...

“The past 12 months have seen a rapid shift towards TV-like audience guarantees in digital video, aided by tools like Nielsen Online Campaign Ratings that provide independent verification of ...

As TV and video advertising continue on a path of rapid convergence, media buyers and sellers are forced to manually cobble together a multitude of different technologies needed to combine the rich ...

Adap.tv, the technology company that builds tools to make the video advertising ecosystem more efficient, today launched the video ad industry’s first App Centre. The App Centre is a centralised place ...

Adap.tv, a San Mateo, Calif. company, launches today with less-intrusive ways of matching advertisements with online video. Most video advertising dominates your screen: Ads blast you for a few ...

Video music site Vevo is ready to try real-time bidding as an option to augment its direct sales. The three-year-old company, a joint venture managed by record labels Sony Music and Universal Music ...

Adap.tv is partnering with TRA to make brand advertisers more comfortable buying online video placement. Online video platform Adap.tv is now offering TRA's Purchaser Targets for the Internet to help ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Putting his money where his mouth is, AOL chief exec Tim Armstrong has ...

Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. I just ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Tim Morse is leaving behind years in the hot seat at Yahoo ...

AOL on Wednesday said it has agreed to acquire online video advertising company Adap.tv, whose software matches advertising buyers and sellers, for $405 million, its biggest deal under its current ...